SpaWire™ is eager to share your newsworthy announcements for the spa, salon, and wellness community.  We do so at no cost in most cases, provided our basic guidelines are followed:

• Do not submit sales flyers cloaked as Press Releases.  Journalists, Media News Feeds, and SpaWire™ are not always "free marketing partners" although that can often be a happy result. Our primary goal is to relay news information and information to a specific target audience:  The professional spa, salon, leisure and hospitality industries.  SpaWire is not a consumer-oriented ezine.
  • A  press release informs the media of a newsworthy story or event which would be of interest to the professional industry at large -- if not globally, then at least to a very wide region.
  • A sales flyer urges a potential buyer to consider making a purchase of your goods, or, to select your spa or salon for services to be rendered.  While certain innovative new products or services may qualify as news, we find most product-placement press releases are sales pitches.  We do devote space in SpaWire™ to this type of marketing -- in the proper context of paid advertisements or sponsors. 
  • If your news is of a consumer-oriented nature -- e.g., you have added a new massage modality to your menu, your hours of operation have changed, you're having a contest, or  you won the "Boston's Best Massage" award, and you are a member of SpaIndex.Com, please use the "contact page" at SpaIndex.Com to let our team know, and we promote your news in our consumer ezine, instead. 
• Do NOT email news to us, and do not email a press release to us in an attachment, particularly MSWord documents.   We receive hundreds of press releases every day, and we only have space for a small number of those releases.  By sending us an email attachment (particularly with no introduction in your email that tells us what the subject matter of the press release is), you're expecting SpaWire to virus scan your attachment, download it, open it and review it in a word processing platform, and then, if we find it newsworthy, upload it to our own server, publish the page, make the link available to our readers.  If you believe your news item is of general interest to the spa, salon, or wellness community, it stands to reason you have made the investment of time, energy and expense to publish the press release on your own website or via a press release distribution service.  
  • For Press Release Distribution Services, see our "Links" page
  • If for some reason you are unable to link us to an already-published news item, and you request that we publish your news item on your behalf, contact SpaWire™ via this form and we will discuss options to assist you.
• Not every story is selected.  SpaWire™ has a limited amount of space in each issue, and in each issue we attempt to share a wide variety of domestic and international news, and news of interest to both the salon and day spa community and the hospitality industry.  As such, we select news items based on the level of general interest to our readers.  In the event we pass on an opportunity to share a press release or story which we feel is not of sufficient general interest to our readers and spa members (our listed spas from SpaIndex.Com),  you may wish consider sponsoring an issue of SpaWire™ to promote your goods, products or services. 
• Consider Linking back to SpaWire™.   We are appreciative of our link partners and will smile favorably upon those who link back to us on link partner, press or media pages.  If you feel our service is worthy enough to share your news, please consider telling others about us. This increases the audience reading your news.

Note:  This is our "Submit News" tool.  If you are trying to submit a Calendar Event - Conferences, Shows, Seminars, Classes -- use the "Submit Event" tool on our Calendar of Events.

What kind of news item are you submitting for consideration in SpaWire™?

Press Release - Professional Spa Products or Goods

Press Release - Professional Spa Reports, Surveys, Information which are NOT sold for a fee

Press Release - Professional Spa Reports, Surveys, Information which ARE sold for a fee*

Press Release - Professional Services to the Spa, Salon or Wellness Industry*

Press Release - Day Spa News (non-consumer)

Press Release - Resort Spa, Vacation Spa, Stay Spa News

Career Resources (Job Announcements, Job Fairs)

Other

 

*Link to SpaWire will be required, unless you are a paid sponsor/vendor.

WHERE IS YOUR PRESS RELEASE OR NEWS ITEM PUBLISHED? 

Provide the exact URL to your NEWS ITEM, press release, as published on your website, or released to the media through a press release service (e.g., PRWeb):

COMMENTS:

If submitting an announcement, career information, or "other" type of news, provide a description, as you would expect it to appear in SpaWire™, including how our readers should contact you.  
**DO NOT CUT AND PASTE AN ENTIRE PRESS RELEASE INTO THE COMMENTS BOX. THE URL FOR YOUR PRESS RELEASE SHOULD BE INSERTED IN THE PRECEDING FIELD.**

Tell us how to get in touch with you:

Name
Company:
E-mail
URL
Tel